Journey
Every great brand has a story worth telling. Ours began with a single dream in 1999 — to brew exceptional beer that speaks to the soul of India. Here is how that dream unfolded.
The Early Days
A Summit Reached in Nine Months
Setting up a brewery of this scale was MEBL's first real test of resilience. Driven by an unwavering belief in their vision, our founders built the Simrol plant in just nine months — a feat that the industry still speaks of. Starting with an initial capacity that has since grown to 20 million cases per annum, we hit our first summit running and never looked back.
Growing Footprint
From One State to Nine and Counting
What started as a Madhya Pradesh story quickly became an all-India journey. Through relentless distribution expansion and a portfolio of beers that resonate with India's diverse palates, MEBL now serves over 9 states and has plans to grow further. From the heartland of MP to the coasts of India, our reach continues to grow — one crate at a time.
Four Brands. One Brewing Legacy.
Each brand in the MEBL portfolio has its own story, identity, and passionate following across India. Together, they define what modern Indian brewing looks like.
Our flagship strong beer that established MEBL as a force to reckon with in MP — and then across the country. Bold, reliable, and beloved.
Discover Mount
A citrus revolution in Indian brewing. Lemount brought a fresh, spirited twist that captured the imagination of a new generation of beer lovers.
Discover Lemount
Born in a moment of bold ambition, STOK redefined what a modern Indian beer could be — effortlessly chill, unapologetically cool, unmistakably premium.
Discover Stok
A beer as bold and fearless as its name. Dabang dares to win the hearts of those who refuse to settle for anything ordinary.
Discover DabangWhat's Next
The Next Summit Awaits
Our journey is far from over. With new states, new brands, and an unrelenting commitment to brewing excellence, MEBL continues its upward climb. Come be a part of this remarkable story.
Beyond Borders
India's Brew Goes Global
In 2021, MEBL made a landmark move — commencing the export of its beers to Dubai. This was more than a business milestone; it was a statement to the world that India's craft can compete with the very best. Partnering with United Breweries Limited, our global ambitions are only just beginning, and the next summit is well within sight.
