Lemount
Lemount is one of the highest-selling strong beer in Madhya Pradesh, earning a cult following for its unparalleled strength and refreshing taste. A favorite among the youth.
Lemount is one of the highest-selling strong beer in Madhya Pradesh, earning a cult following for its unparalleled strength and refreshing taste. A favorite among the youth.
Learn more about Lemount beer, its history, flavour profile, availability, and trade opportunities.
Lemount is MEBL's citrus-flavoured beer, launched in 2012 with the tagline 'Brewed For The Bold.' It is one of India's established flavoured beer brands, offering a refreshing citrus character that differentiates it from standard lagers and strong beers. Lemount has been a consistent performer in MEBL's portfolio for over a decade and is now being expanded into new markets including Karnataka.
Lemount was launched in 2012, making it one of MEBL's longest-standing proprietary brands. Its launch marked a significant milestone in MEBL's evolution from pure contract brewing to building its own brand equity in the Indian market, and it pioneered the flavoured beer category in MEBL's home market of Madhya Pradesh.
Lemount is available in both bottle and can formats, catering to different consumption occasions from traditional licensed retail to modern trade canned beer channels. Specific format availability including ABV and volume sizes can be confirmed on the Lemount brand page or by contacting MEBL's trade team.
Yes. Lemount is available for HORECA supply, bulk bottle orders, and canned beer trade orders across MEBL's operational states. Distributors and on-trade buyers interested in stocking Lemount should reach out via investor@meblindia.com. Lemount is particularly well-suited for restaurants, cafes, and casual dining outlets seeking a flavoured beer option.
Lemount is available at licensed retail outlets and wine shops across states where MEBL operates, including Madhya Pradesh, Chhattisgarh, Uttar Pradesh, Delhi, and Maharashtra. Following MEBL's Karnataka entry, Lemount is also part of the brand rollout in that state alongside STOK and Mount's 6000.
Lemount is crafted with a refreshing citrus and lemon flavour profile, designed to deliver a tangy, light, and invigorating drinking experience. Its flavoured character makes it an accessible and sessionable option for consumers who find standard lagers too mild or strong beers too intense, bridging the gap between the two.
Lemount has a first-mover advantage in MEBL's core markets, having been present since 2012. It competes in India's growing flavoured beer segment against brands from national players and international entrants. MEBL's distribution strength in central India and its UBL-benchmarked quality standards give Lemount a competitive edge in its home markets.
Yes. Lemount's citrus-forward character makes it an excellent base for beer cocktails. Its lemon-flavoured profile pairs naturally with lime juice, ginger, and sparkling water for refreshing cocktail variations. MEBL promotes Lemount as part of a versatile portfolio that goes beyond traditional beer occasions.